Category Archives: Internet Services

Getting Down To Basics with Strategies

Benefits of SEO

Everyone who is a business owner is certainly always looking for fresh new ways that he or she can further improve his or her business. You want to do this so that you can take your business to the next level. A good idea that everyone who wants to improve their business can do is to take a look what other big businesses are doing. Someone who has a look at what other big business are doing will find that just about all of them are trying to build up a strong online presence. Everyone wants their business to have a strong online presence because they can enjoy a lot of benefits from that.

People who want to start building their online presence will do well to start out by creating a website. Once you have a website up already however, you might be wondering how to increase the traffic on your website? If people have a look, they will actually find that there are a lot of different ways that they can generate more traffic into their website. One of the best strategies that people can use is to get SEO. SEO, or search engine optimization will give you a lot of benefits that you can enjoy. Today, let’s have a short look at some of the wonderful benefits of getting SEO for your website.

One of the best things about SEO is the fact that it really works. People that use SEO will see dramatic increases in the traffic of their websites. People might be wondering how SEO works, SEO actually works with keywords, and it works to make people’s websites ranked higher in the major search engines. People with a highly ranked website will certainly enjoy a lot of increased traffic. The reason for this is simple, when people search for something, they only check out the first few results that the search engine will show them. People almost never scroll down on the page and check the lower results of their keyword search, that is why having a high ranking website is very important.

Everyone that uses SEO will find that it is actually also a very cost effective strategy. Everyone that uses SEO won’t be employing a hit and miss strategy. It is only hit, because only people who are searching for something related to your business will find your website. When people use other methods, it will never quite be as cost effective as when they use SEO

People certainly should not wait any longer anymore! All people who wish to enjoy all these wonderful advantages for their business should certainly start using SEO today!AC

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Practical and Helpful Tips: Experts

Traits of Cheap and Reliable Web Hosting

It is common for people to claim that cheaply is expensive but one would also need to know that expensive is not always reliable. One would need to know that that there are some web hosting services that are cheap but at the same time very efficient. A good number of people are currently not impressed with the services they are currently receiving from their service providers and are silently suffering and at the same time paying for the poor services they are receiving. Just like in any other business, there are a number of things one as a person should consider in a service provider.

Reliability of the web hosting services is one thing each, and every individual should not take lightly. Just like a shop or a mall, any time the mall is closed, any customer who happened to be out for shopping tends to get the product he or she was looking for elsewhere and hence make the mall in question lose income. Inaccessibility of a shop at any given moment may make a client who was desperate for its services frustrated and hence seeks services elsewhere and increase chances of him or her migrating to the new service provider forever.

Where one sells services and goods online, every moment his or her website is down or inaccessible, then it means that he or she loses a customer. Accumulations of short periods of disruptions would mean so much loss in the long run for a given company.

One therefore ought to be very careful before the actual subscription to a given web hosting services especially on the quality of services they offer as well as the price they charge. Among the things one would need to check for include the number of clients the service provider is serving. Companies with the largest number of clients tend to have better services as compared to others. It would be wise for one to ensure that he or she figures out whether the current customer base is happy with the services or not. One would also need to check for the speed issues with the websites. It would be unfortunate where the website in question is slow as the clients have higher chances that they will be unsatisfied with the services.

The web host should ensure that he or she can expand the capability of the website with the increasing number of clients with time. It would be wise for one to be sure that the web hosting services can offer more space where need be as websites tend to be a bit immobile after subscription. One would need to ensure that he or she subscribe to a web hosting services offering space at the lowest prices. One would, therefore, need to check on the pricing factor of the web hosting services.

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The Best Link Building Company you Can Choose

Many people who are into blogging these days wants to make money online. But, the first important thing that you need to consider doing would be to get your blog ranked high first at search engines because it will help to lead to traffic and sales.

These days, there are link building services to which will be able to help you and tell you things which you will not be able to find or learn from other reviews. The more you go deeper with this article, the more you will love reading it more.

One of the things for you to actually acquire high rankings in search engines would be through the aid of professional services being offered to you by reputable firms so you could create quality content to your blog. Creating your content alone is in fact not always enough for you to get enough traffic that you desire to have. The only possible way for you to gain an improvement with the situation would be in building quality backlinks for your blog.

Having to choose a reputable link building firm that is able to provide you white hat SEO services is really the best thing that you could do. This is in fact the safest and most effective option that you could possibly go for.

Some of the service providers will only have 2 – 3 employees working. Yet opting for a company that is operated by a professional SEO team, technicians and high quality writers that has years of experience in SEO is the best thing that you could opt for.

Having to choose a reputable link building service company will give you the aid you need in order to build web properties so you could link them to your website. Any keyword of your choice, the company will be able to create a tiered link building structure which gives your website a nice ranking boost.

There are in fact some people that considers creating the properties themselves, but it in fact takes a lot of time and effort in the process. A professional team will do it for you offered at an affordable price within a month and will depend with the kind of package that you choose. Aside from the process of building web properties, they likewise send a lot of social signals and bookmarks to the properties that is known to be as tiered linking.

One of the best company in this industry would be The HOTH. Compared to other websites, the packages that they offers are expensive, but quality is what really matters, rather than paying cheap but ending up with poor outcomes.

There are many positive reviews that you could find about the different link building companies on the internet and a lot of website owners shares their experiences with the firm.

Cited reference: https://www.youtube.com/

Services – Getting Started & Next Steps

Search Marketing Companies- What Is It All About? There are plenty of businesses nowadays, that are using the internet for their marketing platform. Because of the internet, businesses can now promote their products all over the world. Nowadays, people usually rely on the internet. People are using the internet to shop for things, to communicate with other people, to hire services and many more. This kind of popularity is actually not developed overnight. In order for the website to be well managed, it uses online marketing tools. Search engine marketing, search engine optimization, email marketing and banner advertising are the online marketing tools. Websites can be successful when they use these online marketing tools. If you want your business to be known all over the world then you must use a search marketing company. The search marketing company is using all of these online marketing tools in order for the business to have a successful website. Search marketing companies will really make your website very popular. Other services that are offered by search marketing companies is search engine optimization. Search engine optimization is really an important online marketing toll, and it helps in making a website very popular. The popularity of the business depends on the search. The number of visitors depends on the rank of the website on the search engine. Search engine optimizations are really important, since it can increase the rank of websites in the different search engines. When you have a search marketing company that will apply these tools on your website, then you can quickly see good results.
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Usually, the company will suggest the design of your website, update the linking structure, site architecture, the navigation menu and the content.
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If you have a higher rank on the search engine, then you will really have a better branding presence on the World Wide Web and you will have an increase on your visibility. Be sure that you choose the best search marketing company. When you choose the best search marketing company then your online business will really be successful. These companies will maintain the success and growth of your online business. During your first meeting with the search marketing company you must tell them your goals, short or long term goals. The search marketing specialist will be the one to check and analyze the business and even calculating the success. Search marketing is about the branding of your business and it is part of your business marketing strategy. The success of your business is really depends on how effective is the marketing strategy.

The Key Elements of Great Updates

What You Should Know About Google Penguin 4.0

On September 23 just this year, the Google Core Algorithm has welcomed its new member which is the Google Penguin 4.0.

There has been several individuals who worked hard and waited for this Google Penguin update. In this article, we will learn some of the features available in Penguin 4.0.

1. This was released to all countries and available in different languages as well. While the rules remain similar for everyone, the websites have impact independence regardless of their location.

2. Penguin 4.0 is real-time. This means that whenever the Google changes information in the page or the linked pages, then its rankings will be changed also. This would mean that the rewards or consequences of your actions can be noticed in no time.

3. With this real-time feature, you’ll be able to recover fast from penalty. Once your website is penalized, you need to instruct your webmaster to do everything he can to remove all the harmful links and improve it. As the Google recrawls the pages, it will give the positive results immediately.

4. Penguin 4.0 is a part in the core algorithm of Google. This is what the Google has announced last September. Continuously monitoring the backlink profile is what you should do.

5. Penguin 4.0 is more granular. Simply, the algorithm now focuses on the particular pages toxic links and not on the entire site. Tracking the micro-penalties becomes more hard. That is why, it is essential to audit your site’s important pages and subdomains more often.

Although Penguin has so many benefits to offer, you need also to know how to use it properly for your utmost advantage.

One of the downsides of Penguin is that no notice is given if the site is penalized. Sharp drop, declined positions and other indirect signs are your indications of being penalized.

What is good here is that your actions will yield the results more quick than before. You can use this for your own benefit. As the penalization process is done fast, so with the recovery process. Following are some ideas and tips to help you protect your site.

Always check your position. You can set an email alert in order to be informed once the position changes. Next, you have to ensure that the backlink profile is clean and healthy. So, you have to check for the new backlinks and the lost ones too. The entire site can be protected when you do a backlink audit. This is a very important step since the Penguin is more granular. Finally, you have to set up properties in the search console of Google for every subdomain while updating the disavowed file.

Getting Down To Basics with Updates

ALL ABOUT PENGUIN UPDATES.

Top search engines update their search criteria constantly to ensure that they will always provide updated, relevant and useful information to its users. Any search engine update, once it is implemented, must also be adopted by the websites if they want to ensure strategic placing in almost all of the results generated by these search engines. It is always a must that the website is ranked and maintained in the top results for maximum visibility and realize its potential for great profits.

This compels numerous digital marketing providers and SEO companies to ensure that their digital marketing styles and strategies are always in accordance with what the metrics are currently are. As most digital marketers and SEO professionals have discovered, making sure that site is updated and running with the latest search engine optimization is often a difficult and quite a daunting task. These search engine updates are the stimulus when it comes to determining how SEO providers and digital marketers would implement and design their marketing campaigns. Ignoring this would be a grave mistake, penalties can be imposed as well as the possibility of losing your strategic placing in the search engine results.

Though when you consider it properly, the changes implemented by these search engines are mostly geared to providing the user an improved overall experience and great results in all of their searches. This includes the fact that they would want to remove and ferret out any spamming and keyword stuffing strategy that is often employed in digital marketing, and that nothing but pertinent results that are of good content are provided to the user.

One update implemented like this would be the penguin 4 update.

This update was put in place to ensure that the results obtained and provided to the user are relevant and is what they truly needed. Though it has also resulted in users preferring to go for the same search engine whenever they needed its services since they know it would constantly provide them relevant and useful information.

It targeted those sites that have been doing some questionable digital marketing tactics like over optimization, spammy links, and over stuffing their content with keywords that made it look relevant to the searched entry but is really not; in effect they punished them by demoting their sites or removing it on the ranked results entirely. In effect, it had resulted in millions of websites losing their strategic positions in the search engine results.

Therefore, if you do not want your site penalized, make sure that place only natural links and relevant, well-written content in your sites as much as possible.

The Best Advice About Websites I’ve Ever Written

Everything About Google Penguin

Google Penguin is the given codename for update in Google’s algorithm that was first announced on April 24, 2012. The update’s main focused is to decrease search engine rankings of those websites that violated Webmaster Guidelines set by Google by using what’s now declared as black hat SEO techniques, which involved in boosting the ranking of a website by manipulating links pointing to the page artificially. Typically, these tactics are described as link schemes.

According to estimates made by Google, Penguin is about to affect 3.1 percent of search queries in English, around 3 percent of queries in languages similar to Chinese, Arabic and German and a much bigger percentage of them in highly spammed languages. On 25th of May 2012, Google has unveiled another update on Penguin called as Penguin 1.1. This update was known to impact less than 1/10 of a percent of the English searches.

To penalize websites that make use of manipulative techniques in an effort to achieve higher ranking on search results is the guiding principle for the said update. Pre-Penguin websites are frequently using negative link building techniques in an effort to get traffic and rank high. It’s meant that content was key and those that have excellent content will be recognized while those with spammy or little content would be penalized and receive no benefits or ranking as soon as the Penguin was introduced.

Allegedly, there are some websites that lost their search rankings on Google for making use of specific keywords throughout the Penguin and the Panda rollouts. Google has specifically mentioned that doorway pages which are created to only attract search engine traffic contradicts webmaster guidelines.

And in January of the same year, so-called Page Layout Algorithm Update or also known as Top Heavy Update was released, which targets websites with too little content or too many advertisements above the fold.

Penguin 3 was released on October 5, 2012 that affected .3 percent of queries. The Penguin 4 or also known as Penguin 2.0 was introduced on May 22, 2013 and has affected 2.3 percent of queries while Penguin 5 or Penguin 2.1 was presented on October 4, 2013 and affects approximately 1 percent of queries. Rumors has it that Google might have released Penguin 3.0 on 18th of October 2014 which was confirmed by Google’s Pierre Farr that the new update comes without signals added.

September 23, 2016, Google has announced that Google Penguin is part of core algorithm. In this update, there’s going to be real-time update meaning, websites will be evaluated in real time.

So, if you are running a website, make sure that you follow Google’s guidelines to ensure high rankings.

Cite: http://indiebizchicks.com/

A Brief History of Updates

Google Penguin’s Newest Update and What You Need to Know

Firstly, you may ask, what exactly is Google Penguin? Google Penguin is a codename used to describe an algorithm developed by Google to aptly punish websites that violate Google’s Webmaster Guidelines. By decreasing the search engine ranking of the websites that violate Google’s guidelines, Google Penguin effectively punishes the aforementioned violators. Websites violate Google’s Webmaster Guidelines specifically by using black hat SEO techniques, meaning that they deliberately manipulate search engine indexes, making their website’s search engine ranking go up. These techniques are also known as link schemes, and are done by tampering with the links that point to a specific page, and in the process increasing the rank of the webpage.

Google penguin, in more simpler terms, acts as a filter for sites that spam Google’s search engines. Although there exists a regular Google spamming system, Google Penguin is still needed to detect some spam techniques that the former isn’t able to detect. The Google Penguin filter runs periodically, and in the process catches sites that are routinely spammy, giving the sites a chance to improve their websites until the next time that Google penguin filter runs.

Google Penguin being around for 2 years since its initial release in 2012, periodically releases update, and there have been 7 updates all in all, although the latest one has been released after a 2 year wait. Google Penguin’s latest release has many major updates in its package, and is named Google Penguin 4.0, or Google Penguin 7, being the 7th update in the series.

Google Penguin 4.0 has now a significant feature that is a big improvement from its previous counterparts and it is the ability to work in real time. Google Penguin only used to run on a periodical basis, from a few weeks to a few months, but now Google Penguin 4.0 is already running constantly. With the many spam algorithm and guidelines in set, any website that is violating these rules will be subject to Google Penguin 4.0’s capture, free and recapture process. Google Penguin 4.0’s implemented changes will now take effect in a visibly faster manner, and will appear in a shorter time after it visits a site. Google Penguin 4.0 is able to catch websites that violates guidelines by using spam link and black hat SEO methods in a much more quick manner as possibly as they can, and is also able to keep low quality sites rankings relatively low.

So with Google Penguin’s latest update, you have to improve your site and use fair and tested techniques in order for your site to rank well in their search engines. Moreover, you have to routinely check up your website’s content by auditing it constantly, and perform necessary and consistent cleanups on your website.

9 Lessons Learned: Options

How to Pick a Web Host So you have a business website, and you want it to be hosted professionally. There are tons of paid web hosting companies today. How do you decide which one is right for you? These are the most important points you must consider: Technical Requirements
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This has got to be the most critical question of all. You need a web host company that can handle the demands of your website. For instance, how much storage space will you need, and does the cost fit your budget? How much in monthly bandwidth is allowed? If you go beyond your monthly bandwidth allowance, what is the cost? Avoid surprises – get the answers in advance.
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Scalability This is yet another vital question. While your website’s needs may be simple now, they will almost surely grow, and you don’t want the hassle of changing web hosts when you have to upgrade. Find a web hosting company gives you room for growth. Web Design and Updates Does the company provide templates or some other form of assistance for your web design, or do you need to build one from scratch? Templates can save the day for those who are not particularly web-savvy. Also, pick a web host that allows you to make quick and easy updates to your site – very important if you’re working with time-sensitive information, like weather or traffic situations. Reports and Statistics The web hosting company should either supply you with reports, or provide instructions on how to run them yourself, so you can keep track of your traffic, their size and source, and whether you’re not you’re getting actual conversions. E-commerce If you’re not currently using e-commerce, you may still want to in the future, so pick a web host that can handle it. Reliability What spam-filtering services are provided by the web host? Are they part of your hosting fees, or do you have to pay extra? Check their uptime guarantee. Every time your website is down, you can lose revenue and potential customers. When you talk about web hosting, reliability is big. Customer Support What level of customer support can you expect from the web host? Seven days a week, 24 hours daily or regular business hours? Whose business hours should be followed (if your host is from another time zone)? The idea is to get someone to assist you when needed, anytime and anywhere. Fine Print Before you sign any document, scrutinize the web hosting provider’s Terms of Use policy. All limitations or caveats to their “unlimited” package or money-back guarantee must be listed and discussed here. Payment Options What types of payment are accepted – credit cards, personal checks, PayPal? Do you have to pay quarter to quarter or month to month? Do you get a discount if you prepay? The Total Cost As always, price will be a main concern, but that’s not end of story. What’s most important thing is getting the level of web hosting service your company requires.