ALL ABOUT PENGUIN UPDATES.
Top search engines update their search criteria constantly to ensure that they will always provide updated, relevant and useful information to its users. Any search engine update, once it is implemented, must also be adopted by the websites if they want to ensure strategic placing in almost all of the results generated by these search engines. It is always a must that the website is ranked and maintained in the top results for maximum visibility and realize its potential for great profits.
This compels numerous digital marketing providers and SEO companies to ensure that their digital marketing styles and strategies are always in accordance with what the metrics are currently are. As most digital marketers and SEO professionals have discovered, making sure that site is updated and running with the latest search engine optimization is often a difficult and quite a daunting task. These search engine updates are the stimulus when it comes to determining how SEO providers and digital marketers would implement and design their marketing campaigns. Ignoring this would be a grave mistake, penalties can be imposed as well as the possibility of losing your strategic placing in the search engine results.
Though when you consider it properly, the changes implemented by these search engines are mostly geared to providing the user an improved overall experience and great results in all of their searches. This includes the fact that they would want to remove and ferret out any spamming and keyword stuffing strategy that is often employed in digital marketing, and that nothing but pertinent results that are of good content are provided to the user.
One update implemented like this would be the penguin 4 update.
This update was put in place to ensure that the results obtained and provided to the user are relevant and is what they truly needed. Though it has also resulted in users preferring to go for the same search engine whenever they needed its services since they know it would constantly provide them relevant and useful information.
It targeted those sites that have been doing some questionable digital marketing tactics like over optimization, spammy links, and over stuffing their content with keywords that made it look relevant to the searched entry but is really not; in effect they punished them by demoting their sites or removing it on the ranked results entirely. In effect, it had resulted in millions of websites losing their strategic positions in the search engine results.
Therefore, if you do not want your site penalized, make sure that place only natural links and relevant, well-written content in your sites as much as possible.